Beliefs and Mindset

What does “being healthy” mean to you?

What messages about food, bodies, and health did you grow up hearing?

How does the number on the scale affect your emotions and decisions throughout the day?

What do you believe needs to happen for you to feel beautiful or worthy?

Pain Points and Struggles

What thoughts run through your mind when you eat something you believe you “shouldn’t” have?

What emotions do you associate with working out?

What are your biggest fears when it comes to keeping certain foods in your home?

Can you describe a time when you avoided a social event because of food or body concerns?

How do you feel when you see old photos of yourself or compare your body to others?

What’s a fear you have about letting go of dieting or control around food?

Past Sources of Mistrust

If you could talk to your younger self about food, exercise, and your body, what would you say?

Have you ever felt betrayed by the health, fitness, or diet industry? If so, how?

Have you ever followed a diet, influencer, or program that gave you false hope? What happened?

Aspirations and Transformation

When do you feel most comfortable in your own skin?

What’s one small but meaningful change you wish you could make right now?

If you could wake up tomorrow without guilt, shame, or fear around food and your body, what would that look like?

What would life feel like if the scale didn’t exist?

Search Habits and Thought Processes

When you’re searching for answers about your body, food, or health, what do you typically type into Google (or social media)?

Who do you follow, respect, and trust in the health and wellness space? Why?

If you could design the perfect program or support system for yourself, what would it look like?

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